I love the product marketing discipline. It brings together a number of needs, requirements and capabilities to challenge you in ways I’ve not found in any other discipline. It’s a gross simplification, and there are other business groups also, but essentially this is what happens in most organizations … I have had the benefit of learning the PMM craft at companies with many years of iteration and honing, and now enjoy imparting that knowledge and helping others learn and leverage the impact that great product marketing can have.